Appendix A: Trade-Specific AI Prompt Libraries
Copy and paste these prompts directly into ChatGPT, Claude, or Gemini. Replace the bracketed fields with your specific details.
Roofing Prompts
1. Storm Damage Post
Write a Facebook post about storm damage we assessed in [neighborhood/city]. We found [describe damage: missing shingles, lifted flashing, hail impacts, etc.]. Explain how homeowners can spot similar damage from the ground without climbing on their roof. Mention that we offer free storm damage inspections. Keep it educational, not scary.
2. Roof Replacement Showcase
Write a Facebook post showcasing a roof replacement we just completed in [neighborhood]. The old roof was [describe: 25-year-old 3-tab shingles, multiple layers, etc.]. We installed [describe: architectural shingles, color, brand if notable]. Mention the transformation and how a new roof protects the home and increases value. Include a soft call to action.
3. Seasonal Inspection Push
Write a Facebook post encouraging homeowners in [city/region] to schedule a fall roof inspection before winter. Include 3 specific things we check during an inspection. Mention that catching small issues now prevents expensive repairs during winter storms. Keep it helpful, not pushy.
4. Insurance Process Education
Write a Facebook post explaining how the roof insurance claim process works for homeowners in [state]. Cover: when to file, what the adjuster looks for, and how having a contractor present during inspection helps. Position us as helpful guides, not ambulance chasers.
5. Gutter and Ventilation Tip
Write a Facebook post about why [gutters/attic ventilation] matters for your roof's lifespan. Include 2-3 specific problems that bad [gutters/ventilation] cause. Mention that this is something we check on every job. Keep it under 150 words.
6. Before-and-After Aerial
Write a short Instagram caption for a drone before-and-after photo of a roof replacement in [neighborhood]. The old roof was [describe]. The new roof is [describe]. Keep it under 3 sentences. Add 10 local and trade-specific hashtags.
7. Material Education
Write a Facebook post explaining the difference between [3-tab shingles and architectural shingles / asphalt and metal roofing / etc.]. Help homeowners understand the pros and cons of each. Do not push one option — just educate. Mention that we install both.
8. Ice Dam Prevention (Winter)
Write a Facebook post explaining what ice dams are, why they form, and how homeowners in [region] can prevent them. Include 3 actionable tips. Mention that improper attic ventilation is usually the root cause.
9. Neighborhood Hero
Write a Facebook post about a job we completed in [neighborhood]. Here are the details from our tech: "[paste voice memo transcription]." Make it a short story focused on the homeowner's problem and relief. End with a soft CTA.
10. Review Spotlight
Write a Facebook post featuring this customer review: "[paste review text]." Thank the customer by first name. Add a brief note about what the job involved. Keep it warm and genuine.
HVAC Prompts
1. Energy Efficiency Tip
Write a Facebook post with 3 ways homeowners in [city] can reduce their energy bill this [summer/winter] without replacing their HVAC system. Include specific, actionable tips like filter changes, thermostat settings, and duct sealing. End with an offer for an efficiency checkup.
2. AC Tune-Up Reminder (Spring)
Write a Facebook post reminding homeowners in [city] to schedule their spring AC tune-up before the heat hits. Explain what a tune-up includes and why it matters. Mention that systems serviced annually last 3-5 years longer. Soft CTA to book an appointment.
3. Furnace Safety (Fall)
Write a Facebook post about furnace safety as heating season approaches in [region]. Cover: carbon monoxide detector testing, filter replacement, and signs your furnace needs service. Educational and helpful, not alarmist.
4. Emergency Repair Story
Write a Facebook post about an emergency AC/heating repair we handled. Details: "[paste voice memo transcription]." Focus on how quickly we responded and the homeowner's relief. Mention our [same-day/24-hour] emergency service.
5. Indoor Air Quality
Write a Facebook post about indoor air quality and how your HVAC system affects it. Cover: filter quality, duct cleaning, humidity control. Offer 2-3 tips homeowners can do themselves. Mention our air quality assessment service.
6. New System Installation
Write a Facebook post about a new [AC/furnace/heat pump] installation we completed in [neighborhood]. The old system was [describe: age, problems]. The new system is [describe: brand, efficiency rating, features]. Highlight the improvement for the homeowner.
7. Thermostat Tips
Write a Facebook post about smart thermostat settings that save money. Include recommended temperatures for [summer/winter], the setback schedule that works best, and why "auto" mode is better than "on." Practical and specific.
8. Filter Change Reminder
Write a short, friendly Facebook post reminding homeowners to check their HVAC filter. Include a photo-worthy comparison of a clean vs. dirty filter. Mention the recommended change interval and what happens when you ignore it.
9. Ductwork Education
Write a Facebook post about ductwork problems that homeowners can't see. Cover: disconnected ducts, leaky joints, and missing insulation. Explain how these waste energy and money. Offer a duct inspection.
10. Seasonal Transition
Write a Facebook post for the [spring/fall] season transition. Tips for switching from [heating to cooling / cooling to heating]. Include what homeowners should do before turning on their system for the first time.
Plumbing Prompts
1. Water Heater Warning Signs
Write a Facebook post about 5 signs your water heater is about to fail. Include: age indicators, rusty water, strange noises, leaks at the base, and inconsistent temperature. Mention average lifespan and when to consider replacement vs. repair.
2. Drain Maintenance
Write a Facebook post about preventing clogged drains. Include what NOT to put down kitchen and bathroom drains. Keep it practical. Mention that chemical drain cleaners do more harm than good. Offer professional drain cleaning as an alternative.
3. Emergency Plumbing Story
Write a Facebook post about a plumbing emergency we handled in [neighborhood]. Details: "[paste voice memo transcription]." Focus on the urgency, our response time, and the resolution. Mention our [same-day/emergency] availability.
4. Frozen Pipe Prevention (Winter)
Write a Facebook post with tips for preventing frozen pipes in [region]. Cover: insulating exposed pipes, letting faucets drip, keeping cabinet doors open, and what to do if a pipe does freeze. Specific to homes in [area].
5. Water Bill Spike Investigation
Write a Facebook post about common causes of unexpectedly high water bills. Cover: running toilets, hidden leaks, outdoor irrigation issues, and faulty water meters. Include a DIY toilet leak test. Mention our leak detection service.
6. Garbage Disposal Care
Write a Facebook post about garbage disposal do's and don'ts. List 5 things you should never put in a disposal. Include proper maintenance tips. Keep it short and practical.
7. Slab Leak Signs
Write a Facebook post about signs of a slab leak that homeowners should watch for. Cover: hot spots on floors, unexplained water sounds, foundation cracks, and mold. Explain what a slab leak is in plain language. Mention our detection technology.
8. Water Heater Replacement
Write a Facebook post about a water heater replacement in [neighborhood]. Old unit was [describe: age, condition, problems]. New unit is [describe: type, capacity, features]. Include a before-and-after description.
9. Holiday Plumbing Tips
Write a Facebook post with plumbing tips for the holiday season. Cover: garbage disposal overload from holiday cooking, guest bathroom prep, and "don't pour grease down the drain" reminder. Light and seasonal.
10. Fixture Upgrade Showcase
Write a Facebook post about a bathroom or kitchen fixture upgrade we completed. Describe the transformation. Focus on how the homeowner uses the space differently now. Mention that upgrading fixtures is one of the best ROI improvements for a home.
Electrical Prompts
1. Panel Upgrade Education
Write a Facebook post explaining when and why a homeowner needs to upgrade from a 100-amp to a 200-amp electrical panel. Cover: adding EV chargers, home additions, frequent breaker trips, and outdated panels. Make it accessible for non-technical homeowners.
2. Safety Hazard Alert
Write a Facebook post about an electrical safety issue we found on a recent job: "[paste details]." Explain why it was dangerous and what homeowners should look for. Educational, not fear-mongering. Mention free safety inspections if applicable.
3. Federal Pacific Panel Warning
Write a Facebook post about Federal Pacific / Zinsco / Pushmatic panels and why they should be replaced. Include how to identify them and what the risks are. Keep it factual and helpful.
4. GFCI and AFCI Education
Write a Facebook post explaining what GFCI and AFCI outlets are, where they are required, and why they matter for safety. Include a tip on testing GFCI outlets monthly. Keep it simple for homeowners.
5. Generator Installation
Write a Facebook post about whole-home generator installation. Cover: what a generator protects, how automatic transfer switches work, and why [storm season / hurricane season / winter storms] make this important for homeowners in [area].
6. Smart Home Wiring
Write a Facebook post about smart home electrical upgrades: dedicated circuits for home offices, USB outlet installation, smart lighting, and EV charger prep. Position these as practical improvements, not luxury upgrades.
7. Before-and-After Panel
Write a short caption for a before-and-after photo of a panel upgrade. The old panel was [describe]. The new panel is [describe]. Keep it under 3 sentences. Include 10 local and trade hashtags for Instagram.
8. Outdoor Lighting
Write a Facebook post about outdoor and landscape lighting installation. Cover: security benefits, curb appeal, and energy efficiency with LED. Mention that proper outdoor lighting requires weatherproof wiring and dedicated circuits.
9. Surge Protection
Write a Facebook post about whole-home surge protection. Explain what power surges are, what they damage, and why a $200 surge protector at the panel is worth it compared to replacing $5,000 in electronics.
10. Holiday Lighting Safety
Write a seasonal Facebook post about electrical safety during the holidays. Cover: overloaded outlets, damaged extension cords, outdoor lighting safety, and when to call an electrician. Helpful and timely.
Landscaping Prompts
1. Transformation Showcase
Write a Facebook post about a landscape transformation we completed in [neighborhood]. Before: [describe: overgrown, bare, outdated]. After: [describe: clean lines, new plantings, hardscaping]. Focus on how it changed the homeowner's outdoor living experience.
2. Seasonal Lawn Care Tip
Write a Facebook post with [spring/summer/fall/winter] lawn care tips for homeowners in [region]. Include 3-4 actionable tips specific to the local climate and grass types. Mention our maintenance services for those who prefer a professional touch.
3. Hardscaping Project
Write a Facebook post about a [patio/retaining wall/walkway/fire pit] we installed in [neighborhood]. Describe the materials, the design, and how the homeowner plans to use the space. Include a before-and-after description.
4. Tree and Shrub Care
Write a Facebook post about common tree/shrub mistakes homeowners make. Cover: mulch volcanoes, improper pruning, planting too deep, and choosing the wrong species for the area. Include corrections for each.
5. Irrigation and Drainage
Write a Facebook post about drainage problems that damage landscaping. Cover: standing water, erosion, and foundation risks. Explain how proper grading and drainage solutions protect the investment. Mention our drainage services.
6. Seasonal Color Change
Write a Facebook post about seasonal plantings and color rotation. Describe what we planted for [season] at a recent project: [describe plants, colors, layout]. Inspire homeowners to think about their own curb appeal.
7. Outdoor Living Design
Write a Facebook post about designing an outdoor living space. Cover: fire pits, seating areas, lighting, and plant borders. Frame it as creating an extension of the home, not just a yard improvement.
8. Aeration and Overseeding
Write a Facebook post about lawn aeration and overseeding. Explain what aeration does, the best time to do it in [region], and why overseeding afterward produces the best results. Mention our fall aeration service.
9. Curb Appeal Quick Win
Write a Facebook post with 3 quick curb appeal improvements homeowners can make this weekend. Include one that is DIY and two that benefit from professional help. Keep it practical and motivating.
10. Maintenance Plan Education
Write a Facebook post about the value of a professional landscape maintenance plan vs. DIY. Cover: what is included, how much time it saves, and how consistent maintenance protects property value. Mention our maintenance packages.