Appendix B: Content Calendar Templates by Trade
Use these 30-day templates as starting points. Customize with your specific jobs, neighborhoods, and seasonal details. The content types follow the 3-2-1 ratio from Chapter 8.
Legend:
- EDU = Educational / Tip
- PROOF = Before/After, Job Showcase, Review
- TEAM = Team Spotlight, Community, Behind-the-Scenes
- GBP = Google Business Profile post (in addition to social)
HVAC — Summer Month Template
| Week | Monday | Wednesday | Friday | GBP (any day) |
|---|---|---|---|---|
| 1 | EDU: "Why your AC is running but not cooling" | PROOF: Before/after of a condenser replacement | TEAM: Meet our lead tech — 15 years in HVAC | GBP: Summer tune-up special |
| 2 | EDU: "The real cost of a dirty filter" (photo: clean vs. dirty) | PROOF: Emergency AC repair story — customer was without AC for 3 days before calling us | EDU: "Smart thermostat settings that save $30/month" | GBP: Recent 5-star review screenshot |
| 3 | EDU: "3 signs your ductwork is leaking" | PROOF: New system installation in [neighborhood] | TEAM: Crew photo from a big install day | GBP: Educational tip about humidity |
| 4 | EDU: "When to repair vs. replace your AC" | PROOF: Google review spotlight | TEAM: Community event or charity involvement | GBP: Appointment availability update |
Bonus posts (if posting 5x/week):
- Tuesday: Customer testimonial video or photo
- Thursday: Seasonal energy-saving tip or FAQ answer
HVAC — Winter Month Template
| Week | Monday | Wednesday | Friday | GBP |
|---|---|---|---|---|
| 1 | EDU: "Carbon monoxide safety — what every homeowner needs to know" | PROOF: Furnace replacement before/after | TEAM: Behind the scenes — our warehouse and parts inventory | GBP: Furnace tune-up reminder |
| 2 | EDU: "Why your furnace is blowing cold air" | PROOF: Emergency heating repair story | EDU: "The ideal winter thermostat schedule" | GBP: Review spotlight |
| 3 | EDU: "Heat pump vs. furnace — which is right for [region]?" | PROOF: Duct sealing project in [neighborhood] | TEAM: Tech certification or training milestone | GBP: Holiday hours update |
| 4 | EDU: "Preparing your HVAC for the holidays" | PROOF: Year-in-review — our best projects of [year] | TEAM: Thank you to our customers — holiday message | GBP: End-of-year maintenance offer |
Roofing — Storm Season Template
| Week | Monday | Wednesday | Friday | GBP |
|---|---|---|---|---|
| 1 | EDU: "How to spot hail damage from the ground" | PROOF: Storm damage repair — before/after | TEAM: Our crew preparing for storm season | GBP: Free storm damage inspections available |
| 2 | EDU: "What your roof warranty actually covers" | PROOF: Full roof replacement in [neighborhood] — drone photos | EDU: "The insurance claim process explained" | GBP: Recent project showcase |
| 3 | EDU: "3 things to check after every storm" | PROOF: Customer review spotlight | TEAM: Meet our project manager | GBP: Service area announcement |
| 4 | EDU: "Why missing shingles matter more than you think" | PROOF: Emergency tarp and repair story | TEAM: Community involvement or sponsorship | GBP: Seasonal maintenance reminder |
Roofing — Off-Season Template
| Week | Monday | Wednesday | Friday | GBP |
|---|---|---|---|---|
| 1 | EDU: "Attic ventilation — the hidden factor in roof lifespan" | PROOF: Throwback — best project of last season | TEAM: New hire introduction | GBP: Planning for spring? Book your inspection now |
| 2 | EDU: "Ice dam prevention for [region] homeowners" | PROOF: Gutter installation or guard project | EDU: "Roof materials compared — asphalt vs. metal vs. tile" | GBP: Educational post about roof age |
| 3 | EDU: "What causes roof leaks (it's not always the shingles)" | PROOF: Before/after of a flashing repair | TEAM: Team training day or certification | GBP: Review spotlight |
| 4 | EDU: "When is the best time to replace your roof?" | PROOF: Year in review — projects completed, roofs installed | TEAM: Thank you post to customers | GBP: Off-season pricing or early booking special |
Plumbing — General Month Template
| Week | Monday | Wednesday | Friday | GBP |
|---|---|---|---|---|
| 1 | EDU: "5 things you should never pour down your drain" | PROOF: Water heater replacement before/after | TEAM: Meet our senior plumber | GBP: Same-day service available |
| 2 | EDU: "Why your water bill spiked (and how to find the leak)" | PROOF: Emergency plumbing story — burst pipe or flooding | EDU: "The toilet trick that tells you if it's leaking" | GBP: Review spotlight |
| 3 | EDU: "Tankless vs. tank water heaters — honest comparison" | PROOF: Bathroom remodel plumbing rough-in | TEAM: Behind the scenes — inside our service vans | GBP: Seasonal tip |
| 4 | EDU: "When to call a plumber vs. DIY" | PROOF: Customer review spotlight | TEAM: Community involvement or team outing | GBP: Service area or hours update |
Plumbing — Winter Month Template
| Week | Monday | Wednesday | Friday | GBP |
|---|---|---|---|---|
| 1 | EDU: "Frozen pipe prevention — 5 steps for [region] homeowners" | PROOF: Frozen pipe repair story | TEAM: Our team geared up for winter calls | GBP: Emergency service available 24/7 |
| 2 | EDU: "What to do if your pipes freeze (step by step)" | PROOF: Water heater flush — before/after of tank sediment | EDU: "Holiday plumbing survival guide — the garbage disposal edition" | GBP: Winter maintenance offer |
| 3 | EDU: "Signs of a slab leak you shouldn't ignore" | PROOF: Pipe replacement or reroute project | TEAM: Tech spotlight — coldest job of the season | GBP: Review spotlight |
| 4 | EDU: "Outdoor faucet winterization — 2 minutes that prevent $5,000 in damage" | PROOF: End-of-year review — biggest jobs, most satisfying fixes | TEAM: Holiday thank-you to customers and community | GBP: Holiday hours |
Electrical — General Month Template
| Week | Monday | Wednesday | Friday | GBP |
|---|---|---|---|---|
| 1 | EDU: "When to upgrade from 100-amp to 200-amp service" | PROOF: Panel upgrade before/after | TEAM: Meet our master electrician | GBP: Service highlight — panel upgrades |
| 2 | EDU: "Why GFCI outlets matter (and how to test yours)" | PROOF: Whole-home rewiring project | EDU: "EV charger installation — what homeowners need to know" | GBP: Review spotlight |
| 3 | EDU: "The truth about Federal Pacific panels" | PROOF: Outdoor lighting installation showcase | TEAM: Training day or certification completion | GBP: Safety inspection offer |
| 4 | EDU: "Surge protection — why a $200 device saves $5,000 in electronics" | PROOF: Customer review spotlight | TEAM: Community or charity involvement | GBP: Service area update |
Landscaping — Spring/Summer Template
| Week | Monday | Wednesday | Friday | GBP |
|---|---|---|---|---|
| 1 | EDU: "Spring lawn care checklist for [region]" | PROOF: Full landscape transformation — before/after | TEAM: Crew photo on a beautiful project | GBP: Spring services now booking |
| 2 | EDU: "3 trees you should never plant near your foundation" | PROOF: Patio or hardscape installation | EDU: "Mulching mistakes that kill your plants" | GBP: Review spotlight |
| 3 | EDU: "Irrigation system spring startup checklist" | PROOF: Outdoor living space project — fire pit, seating area | TEAM: New equipment or truck addition | GBP: Seasonal planting guide |
| 4 | EDU: "Lawn aeration — what it is and when to do it" | PROOF: Customer review spotlight with project photos | TEAM: Behind the scenes — design process for a project | GBP: Maintenance plan promotion |
Theme Day Quick Reference
Customize these to fit your trade and style:
| Day | Option A | Option B | Option C |
|---|---|---|---|
| Monday | Educational Monday | Maintenance Monday | Myth-Busting Monday |
| Tuesday | Transformation Tuesday | Tech Tip Tuesday | Team Tuesday |
| Wednesday | Work Wednesday | What We Found Wednesday | Wisdom Wednesday |
| Thursday | Throwback Thursday | Thank-a-Customer Thursday | (rest day) |
| Friday | Feature Friday | Fix-It Friday | Fun Fact Friday |
| Saturday | Review Saturday | Safety Saturday | (rest day) |
| Sunday | (rest day) | (rest day) | (rest day) |
Pick one option per day and stick with it for at least 90 days before changing.